CCA 2024 "Board of Selectors"
We are the arbiters of cool, the curators of chaos, the tastemakers of the underground. As the Counterculture Awards 2024 Board of Committee, we shine a light on the boundary-pushers, the disruptors, the radical innovators who redefine what's possible across retail, product design, engineering, and individual impact.
From renegade retailers to mind-bending products, groundbreaking tech to maverick movers and shakers, we celebrate the unconventional heroes who break the mold and shape the future. In the shadows of the mainstream, we discover brilliance, amplify grit, and crown the vanguard of the counterculture.
Join us in honoring the rebels, the rule-breakers, the renegades who dare to redefine what it means to succeed.
This is counterculture, redefined.
De'Quail Sims
National Sales
De'Quail Sims is an experienced Director of National Accounts . With over a decade of experience in sales, account management, and business development, De'Quail has helped numerous companies expand into new markets. He has specialized in developing customer retention strategies and finding solutions to challenges. De'Quail has extensive expertise in product knowledge, customer relations, and building strong bonds with his clients. Committed to continuous learning, he stays up-to-date on industry regulations and new hardware. His acumen for products and industry knowledge will be of great value as part of the Counter Culture Awards judging committee.
Josh Wang
Product Engineer
Josh Wang is a Product Development Engineer with over 7 years of experience in the OTP and Cannabis Industry. Josh has developed industry-leading technologies, vaporizers, and ancillary products for major brands like DaVinci and EYCE. In his role, he supports various aspects of product development, including industrial design, engineering, prototyping, manufacturing, and cost control. Josh's expertise will be a wealth of knowledge for the Counter Culture Awards judging committee.
Alfred Viggiani
Brand Creator
Alfred Viggiani is a brilliant Creative Director with a strong background in the Vape, Cannabis, and OTP industries. He is skilled in corporate identity, branding, package design, typography, marketing, and managing creative teams. Alfred has been instrumental in designing catalogs, brochures, trade show graphics, labels, digital advertisements, and more for both small and large companies. His expertise extends to the THC/CBD industry, where he sets the creative vision for multiple brands. His marketing, branding and design experience will bring essential perspective to the Counter Culture Awards judging committee.
Michael Azzurro
Business Development
Michael Azzurro is a seasoned VP of Business Development, Wholesale and a sales strategy expert in the Cannabis, Tobacco and OTP sectors. With a strong background in market analysis and business expansion, Michael has successfully led strategic initiatives and fostered innovation, driving exceptional growth for various industry leaders. He has a track record of building cohesive sales teams and cultivating high-performing individuals to achieve ambitious goals. Michael's passion for driving positive change and his strategic mindset make him an invaluable asset in navigating the challenges and opportunities of Champs Trade Show, and the Counter Culture Awards. With unparalleled dedication and focus, he is poised to make a lasting impact in any organization he joins.