Alfred Viggiani is an exceptional Creative Director and Brand Architect who builds powerful identities for companies in the Vape, Cannabis, and OTP industries. His expertise in strategic marketing and design makes his perspective invaluable to the Counter Culture Awards judging committee.

Marcus is a brand builder with 3+ years of experience elevating CPG brands through strategic marketing, thoughtful product development, and powerful partnerships. He has overseen manufacturing initiatives, launched revenue-driving campaigns, and expanded brand presence in competitive spaces. Known for creating memorable events and activations that convert attention into sales, Marcus is skilled at finding the gaps that fuel innovation and growth. His strong media expertise ensures every campaign delivers measurable results and long-term brand value.

Adelia Carrillo and Parisa Rad are a dynamic team, known for transforming ambitious visions into unforgettable events. Their combined expertise ensures flawless execution, from meticulous planning to on-site direction. They are the go-to professionals for delivering high-impact, memorable experiences.

As a specialist in B2B sales and strategic relationship management, Nina focuses on uncovering new opportunities at the intersection of culture and commerce. Her expertise, forged in the counter-culture industry, provides a competitive advantage in forecasting and capitalizing on emerging market trends. She is driven by creating authentic customer connections that not only build trust but also accelerate scalable, profitable growth.

With over 15 years of experience in sales and client relations, Jenn brings expertise and authenticity to the cannabis and cultural marketplace. She focuses on creating lasting partnerships and connecting brands with impactful sponsorship opportunities. Passionate about growth and community, Star is dedicated to supporting the continued success of the local cannabis industry through professionalism, creativity, and collaboration.